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Traffic Guide for CNN en Español Television Commercials
Shipping Address:
CNN en Español
Commercial Traffic Department
One CNN Center
9th Floor South Tower
Atlanta, Georgia, USA 30303
Loading Dock # 5
Attn: Media Center
(404) 878-0179
Commercials tapes must be sent in Spanish.
Tape format: Please send DigiBeta or Beta SP only. Tape should not contain more than one commercial message. Spots should be sent in Standard Definition. 2 Tapes per each commercial.
Tapes are held for 60 days after the run of schedule and then destroyed unless otherwise notified.
Tapes must include: Slate (with title of commercial, isci code, length, and advertiser name) and :10 seconds of black preceding the commercial. Audio must be in MONO only. Commercial length must be divisible by :05 seconds to the exact frame. Language spoken on commercial must be Spanish. Please fade to black at the end of the commercial. Physical label information on tape must match information on commercial slate.
FTP Transfer: Commercials can be sent electronically via a FTP transfer. Please contact Damien Jones at damien.jones@turner.com to receive a log-in and password for the Turner FTP site.
Spots must be uploaded in a Quick Time-compatible format such as Mpeg-4, DV, Motion JPEG or uncompressed video. We do NOT accept AVI, Windows Media or image sequence files such as Targa. Send only full resolution NTSC (720 x 486). PAL material will be converted to NTSC upon ingest. Audio may be encoded in any major format. Video must include a short slate with advertiser, spot title, agency and length. Once spot has been sent, please notify Damien Jones by email. He will confirm once spot has been received. For security and storage needs, materials will be deleted from the FTP server 10 days after upload.
For confirmation of tape or electronic receipt: Mediacenter.sales@turner.com (404) 878-0179.
CNN en Español
Commercial Traffic Department
One CNN Center
9th Floor South Tower
Atlanta, Georgia, USA 30303
Loading Dock # 5
Attn: Media Center
(404) 878-0179
Commercial Clearance:
(for script and advocacy approval)
Elizabeth Garcia
Commercial Clearance Department
One CNN Center
10th Floor North Tower
Atlanta, Georgia, USA 30303
Loading Dock # 5
Attn: Media Center
(404) 878-0466 - fax
(404) 827-3735 - phone
Elizabeth.Garcia@turner.com
Fax or Email Traffic Instructions to:
CNN, Headline News, Airport Network:
Rose Wang
CNNtraffic@turner.com
(404) 827-2946 - fax
(404) 827-1637 - phone
Commercials tapes must be sent in Spanish.
Tape format: Please send DigiBeta or Beta SP only. Tape should not contain more than one commercial message. Spots should be sent in Standard Definition. 2 Tapes per each commercial.
Tapes are held for 60 days after the run of schedule and then destroyed unless otherwise notified.
Tapes must include: Slate (with title of commercial, isci code, length, and advertiser name) and :10 seconds of black preceding the commercial. Audio must be in MONO only. Commercial length must be divisible by :05 seconds to the exact frame. Language spoken on commercial must be Spanish. Please fade to black at the end of the commercial. Physical label information on tape must match information on commercial slate.
FTP Transfer: Commercials can be sent electronically via a FTP transfer. Please contact Damien Jones at damien.jones@turner.com to receive a log-in and password for the Turner FTP site.
Spots must be uploaded in a Quick Time-compatible format such as Mpeg-4, DV, Motion JPEG or uncompressed video. We do NOT accept AVI, Windows Media or image sequence files such as Targa. Send only full resolution NTSC (720 x 486). PAL material will be converted to NTSC upon ingest. Audio may be encoded in any major format. Video must include a short slate with advertiser, spot title, agency and length. Once spot has been sent, please notify Damien Jones by email. He will confirm once spot has been received. For security and storage needs, materials will be deleted from the FTP server 10 days after upload.
For confirmation of tape or electronic receipt: Mediacenter.sales@turner.com (404) 878-0179.
Instruction Requirements:
Billboard Requirements:
Billboard materials and Copy Instructions should be sent to:
International Sales Operations
One CNN Center
9th Floor South Tower
Loading Dock #5
Atlanta, Georgia, USA 30303
Contact: Jamal Williams
Tel: (404)878-5475
Fax: (404)827-5448
Email: jamal.williams@turner.com
Billboard Materials/Sponsorship Credits: IBM (PC) compatible JPEG file.
Should be clean logo. Please provide :05 agency script tagline. Complete billboard will consist of :05 program text, plus :05 agency script, totaling :10. Only Spanish accepted. If providing moving billboards/sponsorship credits (see commercial tape requirements), it must be ready to air. Billboard will not be edited or cut from commercial spots. Billboard must be exactly :10 with no voiceover. Billboard taglines must adhere to network guidelines. All scripts must be approved prior to production.
Deadlines and Policies:
Commercials and written instructions must be in Atlanta 5 business days in advance of the first airdate.
Tapes will be reviewed upon receipt for quality and content.
Material deadlines for spots sent via FTP are the same as those sent through the mail.
Billboard materials must be received 2 weeks before start of flight.
Advertising on CNN en Español:
- Instructions must be written in English
- Date, Network, Advertiser, Product, Flight Dates, Commercial length, Ad-ID/ISCI code, Rotation, Traffic contact name and phone number should be on the instructions, along with language spoken on the commercial.
- Copy revisions must be followed up with a phone call from the agency.
- Agency must designate on written traffic instructions if the tapes are to be returned at the end of the schedule.
- Contact Ad-ID Customer Service @ (704) 501-4410 with questions regarding Ad-ID codes.
Billboard Requirements:
Billboard materials and Copy Instructions should be sent to:
International Sales Operations
One CNN Center
9th Floor South Tower
Loading Dock #5
Atlanta, Georgia, USA 30303
Contact: Jamal Williams
Tel: (404)878-5475
Fax: (404)827-5448
Email: jamal.williams@turner.com
Billboard Materials/Sponsorship Credits: IBM (PC) compatible JPEG file.
Should be clean logo. Please provide :05 agency script tagline. Complete billboard will consist of :05 program text, plus :05 agency script, totaling :10. Only Spanish accepted. If providing moving billboards/sponsorship credits (see commercial tape requirements), it must be ready to air. Billboard will not be edited or cut from commercial spots. Billboard must be exactly :10 with no voiceover. Billboard taglines must adhere to network guidelines. All scripts must be approved prior to production.
Deadlines and Policies:
Commercials and written instructions must be in Atlanta 5 business days in advance of the first airdate.
Tapes will be reviewed upon receipt for quality and content.
Material deadlines for spots sent via FTP are the same as those sent through the mail.
Billboard materials must be received 2 weeks before start of flight.
Advertising on CNN en Español:
- All advertising/billboards/sponsorship credits must comply with all applicable legislation and regulations.
- The broadcast of all advertisements/billboards/sponsorship credits on CNN en Español is subject to Turner’s standards and practices regarding the acceptability of advertising.
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