Interstitial Ads
Ad Opportunity: 770x600 ad that appears over a CNN.com section front for up to 15 seconds when users navigate to that section from another page. Prior approval is required for all Interstitial ads at least 15 business days in advance of the campaign launch. Final approved creative must be submitted at least 5 business days in advance of the campaign launch.
Placement: Approved to run on Entertainment, Tech, Travel, Living, Health, Opinion, and Justice section fronts pending site approval.
Design Specs:
Placement: Approved to run on Entertainment, Tech, Travel, Living, Health, Opinion, and Justice section fronts pending site approval.
Design Specs:
- Dimensions: 770x600 px (776 px wide design space with 2 px margins on either side)
- Initial Load File Size: 75k max
- Polite Load File Size: 25k max
- Total File Size: 100k max
- Video Load Size: 2.5MB
- Frame Rate: 18 FPS max
- Frequency Cap: 1 ad every 24 hours per user
- Close Button: A 'SKIP THIS AD' button will be included on the top right aligned with the edge of the ad.
- Video Permitted: Yes. Can be host-initiated or user-initiated.
- Video Delivery: All video must be progressive load. Video cannot be streaming.
- Video Duration: 15 second max
- Audio: Must be user-initiated.
- Third-party Tags Accepted: Yes
- Third-party Tracking Accepted: Yes (Impressions, Clicks, Research Tags)
- Site Approval Required for all Interstitials.
- Cannot mimic any site experience, pages, designs, graphics, or logos.
- All click-through URLs must open in a new browser window.
- Creative should be center-aligned in the browser.
- Do NOT hard-code any URLs into the swfs.
- CNN.com serves ad tags thru IFRAMES, so please modify the code accordingly and include instructions for trafficking.
Video:
Additional Notes:


