Ad opportunity: 300x250 or a 300x600 ad unit that expands. Upon user initiation in-page display unit delivers with call to action to expand Sidekick. When the user clicks the expand button, the Sidekick loads in the right gutter of the page, and pushes page content horizontally to the left. Upon the Sidekick closing, the ad collapses and page content is pushed back to the right.

Placement: Approved to run on Entertainment and Tech section fronts other sections may be considered with site approval.

Ad Unit Design Specs:

• Dimension: 300x250 px or 300x600 px
• Initial Load File Size: 50k max
• Polite Load Size: 100k max
• Total File Size: 150k max
• Animation Time: :30 max or two :15 sec loops
• Frame Rate: 18 FPS max
• Border: 1 pixel wide
• Expand Method: On click or rollover after visual three-second countdown

Sidekick Design Specs:

• Dimension: 850x700 px
• Initial Load File Size: 100k max
• Sub-load: Additional 100k max upon user interaction via click (up to five sub-loads max)
• Total File Size: 600k max
• Frame Rate: 18 FPS max
• Border: Creative must contain 1 pixel wide border
• Expansion: Expands in right gutter only. Appears to push page to the left
• Close Button: Must be present and clearly defined at all times, the "close" button MUST include the word "CLOSE" in visible bold letters and should include a large BOLD X, also aligned with the right rail.

Video:

• Video Permitted: Yes. May be host-initiated
• Video Duration: 15 seconds max
• Video Controls: Must contain toggles for Play/Pause and Audio On/Off
• Audio: Must be user-initiated.

Additional Notes:

• Third-party Tags Accepted: Yes.
• Third-party Tracking Accepted: Yes (Impressions, Clicks, Research Tags)
• Site Approval Required for all Sidekicks
• This execution may require additional testing time

Recommended Vendors: Mediamind, and Pointroll.


* To demo Sidekick ad: click here