Ad opportunity: 970x90 or 970x66 banner pushes down content expanding to a maximum 970x418 and then retracts back to 970x90 or 970x66.

Placement: Approved to run on section fronts pending site approval.

Design Specs:

• Dimensions: 970x90 px max, Expanded= 970x418 px
• Initial Load File Size: 60k max
• Polite Load Size: 100k max
• Total File Size: 160k max
• Video Load Size: 2.5MB
• Animation Time: 8 seconds total time for auto-initiated Pushdowns including open and close; For user-initiated Pushdowns, 15 seconds in expanded state (unless video); open and close should take no more than 1 second upon user click
• Frame Rate: 18 FPS max
• Frequency Cap: 1 auto-initiated pushdown every 8 hours per user; subsequent pushdown effects are user-initiated by clicking
• Border: 1 pixel black
• Close Button: Top right corner (Prominent and obvious, preferably 11 pixel font size bold text and 4 pixel padding around the text). Close Button MUST include the word "CLOSE" in visible bold letters and should include a large BOLD X.

Auto Initiation:

• Creative expands pushing the page content down - Allotted time duration: 1 second
• Creative animates in it's expanded state - Allotted time duration: 5 seconds
• Creative retracts pulling the page content to its original state - Allotted time duration: 1 second

Video:

• Video Permitted: Yes. May be host-initiated or user-initiated.
• Video Delivery: All videos must be progressive load. Video cannot be streaming.
• Video Duration: 30 seconds max for host-initiated video. If video is user-initiated can play up to 2 minutes max.
• Video Controls: Must contain toggles for Play/Pause and Audio On/Off.
• Audio: Audio must be user-initiated.

Additional Notes:

• Third-party Tags Accepted: Yes
• Third-party Tracking Accepted: Yes (Impressions, Clicks, Research Tags)
• Site Approval Required for all Pushdowns.
• Cannot mimic any site experience, pages, designs, graphics, or logos.
• Capping should be accounted for and provided in one tag.
• NOTE: No mouse over/mouse off functionality (soft collapse) when the ad pushes down, it should fully push down regardless of where your mouse happens to be to optimize user experience. When you mouse off of the ad, it should stay pushed down until the user chooses to close the ad.
• Mouse over is not allowed to activate pushdown effect.
• CNN does not accept locally served pushdown ad executions.

Recommended vendors: Mediamind, Pointroll and IB

* To demo the pushdown, click here