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iPhone App


The CNN iPhone App is designed to provide a visually-driven news experience for iPhone and iPod touch users who demand accessibility and convenience. iPhone and iPod users now have the capability of receiving live streaming video of breaking news, the most important headlines of the day with location-based news, weather and traffic from the palm of their hands. The CNN App gives iReporters the ability to upload photos and videos directly from their iPhone using phone's advanced photo and video capabilities.

FILE FORMATS: GIF, JPG, PNG, MRAID, HTML5 RICH MEDIA FILE SIZE
Dimensions Ad Product Max Initial File Rich Media Expanded
Dimensions		 Max Initial File Max Polite File Total File Size
(initial + polite)
iPhone App
200x70 Loading Screen Sponsorship Logo 20k No — — — —
320x50 Inline Banner 20k Yes 320x480 / 320x568 40k 100k 140k
480x280 / 568x280 Article Interstitial Ad / iPhone 5 50k No — — — —
320x182 Photo Gallery Slate 40k No 480x280 and 568x280 50k — —
1024x768 Video Gallery Slate none No — — — —
4:3 or 16:9 Video Pre-roll Duration :15sec File Type: H.264, MPEG-2, DV, QuickTime (MOV)
4:3 or 16:9 Video Post-roll Duration :30sec File Type: H.264, MPEG-2, DV, QuickTime (MOV)
NOTE: Retina Display / High Resolution images are supported for devices that can accept them.
Additional Notes:
  • GIFs must be static. No animation is allowed.
  • 1x1 tracking pixels are accepted from Atlas, DFA and Phluant.
  • All creatives must be received by CNN a minimum of two (2) business days prior to launch date.
  • Loading Screen Sponsorship Logo
  • 200x70, 30k
  • GIF, JPG, PNG
  • Sponsor logo on transparent background. Must include "Sponsored by" text.


  • Inline Banner
  • 320x50, 20k*
  • GIF, JPG, PNG
  • *Rich Media Units can also be MRAID and HTML5. See expansion specs above.
  • Article Interstitial Ad
  • 480x280, 50k
  • 568x280, 55k
  • 960x560, 65k
  • 1136x560, 75k
  • GIF, JPG, PNG


  • Photo Gallery Slate*
  • 320x182, 40k
  • 480x280, 50k
  • 568x280, 50k
  • GIF, JPG, PNG
  • * View when App is in portrait mode.
  • Photo Gallery Slate*
  • 320x182, 40k
  • 480x280, 50k
  • 568x280, 50k
  • GIF, JPG, PNG
  • * Alternative view when App is in landscape mode.


  • Video Gallery Slate
  • 1024x768
  • GIF, JPG, PNG
  • There is no max file size since these will be converted and served as a :5 sec video.
  • Video Pre/Post-Roll
  • 4:3 or 16:9
  • Pre-roll :15 sec max
  • Post-roll :30 sec max
  • File Type: H.264, MPEG-2, DV, QuickTime (MOV)


Please direct any mobile questions or specifications inquiries to Tiago Barros at SIG-Digital@turner.com.