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iPad App


CNN's iPad app is a global application offering users a highly immersive and unique news experience. Users can view the headlines of the day in three different ways, watch video, including live coverage of breaking news events, listen to the news with CNN hourly audio updates (US only) and save stories for offline viewing. The CNN app allows users to share stories via social media, comment on stories, and have their comments become part of the app's presentation.
FILE FORMATS: GIF, JPG, PNG, MRAID, HTML5 RICH MEDIA FILE SIZE
Dimensions Ad Product Max Initial File Rich Media Expanded
Dimensions		 Max Initial File Max Polite File Total File Size
(initial + polite)
iPad App
180x150 Loading Screen Sponsorship Logo 30k No — — — —
240x400 Section Front Ad 40k Yes 768x768 60k 150k 210k
300x250 In Article Ad 40k Yes 768x768 60k 150k 210k
600x300 Photo Gallery Slate 55k No 1024x768 and
768x1024		 — — —
1024x768 Video Gallery Slate none No — — — —
4:3 or 16:9 Video Pre-roll Duration :15sec File Type: H.264, MPEG-2, DV, QuickTime (MOV)
4:3 or 16:9 Video Post-roll Duration :30sec File Type: H.264, MPEG-2, DV, QuickTime (MOV)
NOTE: Retina Display / High Resolution images are supported for devices that can accept them.
Additional Notes:
  • GIFs must be static. No animation is allowed.
  • 1x1 tracking pixels are accepted from Atlas, DFA and Phluant.
  • All creatives must be received by CNN a minimum of two (2) business days prior to launch date.
  • Loading Screen Sponsorship Logo
  • 180x150, 30k
  • GIF, JPG, PNG
  • Sponsor logo on transparent background. Must include "Sponsored by" text.


  • Section Front Ad
  • 240x400, 40k*
  • GIF, JPG, PNG
  • *Rich Media Units can also be MRAID and HTML5. See expansion specs above.
  • In Article Ad
  • 300x250, 40k
  • GIF, JPG, PNG
  • *Rich Media Units can also be MRAID and HTML5. See expansion specs above.


  • Photo Gallery Slate
  • 600x300, 55k
  • 768x1024, 80k
  • 1024x768, 80k
  • GIF, JPG, PNG
  • All three (3) ads required.
  • Video Gallery Slate
  • 1024x768
  • GIF, JPG, PNG
  • There is no max file size since these will be converted and served as a :5 sec video.


  • Video Pre/Post-Roll
  • 4:3 or 16:9
  • Pre-roll :15 sec max
  • Post-roll :30 sec max
  • File Type: H.264, MPEG-2, DV, QuickTime (MOV)

Please direct any mobile questions or specifications inquiries to Tiago Barros at SIG-Digital@turner.com.