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Mobile Web

Through CNN Mobile, users can receive breaking news alerts, read news headlines across multiple news categories and view on-demand video clips. CNN can customize an integrated mobile marketing strategy to help you reach your goals in targeting mobile web users.

FILE FORMATS: FILE FORMATS: GIF, JPG, PNG, HTML5 RICH MEDIA FILE SIZE
Dimensions Ad Product Max Initial File Rich Media Expanded
Dimensions		 Max Initial File Max Polite File Total File Size
(initial + polite)
Mobile Web
320x50 Inline Banner 20k Yes 320x416 40k 100k 140k
1024x768 Video Gallery Slate none No — — — —
4:3 or 16:9 Video Pre-roll Duration :15sec File Type: H.264, MPEG-2, DV, QuickTime (MOV)
Additional Notes:
  • GIFs must be static. No animation is allowed.
  • 1x1 tracking pixels are accepted from Atlas, DFA and Phluant.
  • All creatives must be received by CNN a minimum of two (2) business days prior to launch date.
  • Inline Banner
  • 320x50, 20k*
  • GIF, JPG, PNG
  • *Rich Media Units can also be MRAID, HTML5. See expansion specs above.


  • Video Gallery Slate
  • 1024x768
  • GIF, JPG, PNG
  • There is no max file size since these will be converted and served as a :5 sec video.
  • Video Pre-Roll
  • 4:3 or 16:9
  • Pre-roll :15 sec max
  • File Type: H.264, MPEG-2, DV, QuickTime (MOV)


Please direct any mobile questions or specifications inquiries to Tiago Barros at SIG-Digital@turner.com.