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Kindle App

FILE FORMATS: GIF, JPG, PNG, MRAID, HTML5 RICH MEDIA FILE SIZE
Dimensions Ad Product Max Initial File Rich Media Expanded
Dimensions		 Max Initial File Max Polite File Total File Size
(initial + polite)
Kindle App
600x100 Inline Banner 35k Yes 600x800 60k 150k 210k
1024x768 Video Gallery Slate none No — — — —
4:3 or 16:9 Video Pre-roll Duration :15sec File Type: H.264, MPEG-2, DV, QuickTime (MOV)
4:3 or 16:9 Video Post-roll Duration :30sec File Type: H.264, MPEG-2, DV, QuickTime (MOV)
Additional Notes:
  • GIFs must be static. No animation is allowed.
  • 1x1 tracking pixels are accepted from Atlas, DFA and Phluant.
  • All creatives must be received by CNN a minimum of two (2) business days prior to launch date.
  • Inline Banner
  • 600x100, 35k*
  • GIF, JPG, PNG
  • *Rich Media Units can also be MRAID, HTML5. See expansion specs above.


  • Video Gallery Slate
  • 1024x768
  • GIF, JPG, PNG
  • There is no max file size since these will be converted and served as a :5 sec video.
  • Video Pre/Post-Roll
  • 4:3 or 16:9
  • Pre-roll :15 sec max
  • Post-roll :30 sec max
  • File Type: H.264, MPEG-2, DV, QuickTime (MOV)


Please direct any mobile questions or specifications inquiries to Tiago Barros at SIG-Digital@turner.com.