Ad Opportunity: 300x250 or 336x280 banner that acts like a video player. The banner ad can expand to 500x500.

Placement: Approved to run on story pages and section fronts that do not contain video pending site approval. 336x280 ads cannot run on the CNN.com home page.

Design Specs:

• Dimensions: 300x250 px OR 336x280 px; Expanded= 500x500 px
• Initial Load File Size: 50k max
• Polite Load Size: 100k max
• Total File Size: 150k max
• Video Load Size: 2.5MB
• Frame Rate: 18 FPS max
• Close Button: Must be present and clearly defined at all times, the "close" button MUST include the word "CLOSE" in visible bold letters and should include a large BOLD X, also aligned with the right rail.

Video:

• Video Permitted: Yes. Can be host-initiated or user-initiated.
• Video Delivery: All video must be progressive load. Video cannot be streaming.
• Video Duration: 30 seconds max for host-initiated video. If video is user-initiated can play up to 2 minutes max.
• Video Controls: Must contain toggles for Play/Pause and Audio On/Off; video is click to expand/play.
• Audio: Must be user initiated except in expandable banners when expansion is on click. If expansion is on rollover, audio must be user-initiated on click.

Additional Notes:

• Third-party Tags Accepted: Yes
• Third-party Tracking Accepted: Yes (Impressions, Clicks, Research Tags)
• Site Approval Required for all In-Banner Video Ads
• Cannot mimic any site experience, pages, designs, graphics, or logos