Ad opportunity: 300x600 ad with five different segments on the right side of the page. Simple engagement features - scroll, click, hover, and touch - allow the user to explore all 5 segments of the 300x600 creative. The IAB Filmstrip enables enhanced creative story telling capabilities within a single ad creative.

Placement: Approved to run on story pages and Entertainment and Tech section fronts.

Design Specs:

• Dimension: 300px x600px
• Initial Load File Size: 75kb max
• Polite Load File Size: 125kb max
• Total File Size: 200kb max
• Video File Size: 2.5MB max
• Animation Time: 30 seconds max or two 15 second loops
• Frame Rate: 18 FPS max
• Border: Creative must contain 1px border

Video:

• Video Permitted: Yes. May be host-initiated or user-initiated.
• Video Delivery: All videos must be progressive load. Video cannot be streaming.
• Video Duration: 30 seconds max for host-initiated video. If video is user-initiated can play up to 2 minutes max.
• Video Controls: Must contain toggles for Play/Pause and Audio On/Off
• Audio: Audio must be user-initiated

Additional Notes:

• Third-party Tags Accepted: Yes.
• Third-party Tracking Accepted: Yes (Impressions, Clicks, Research Tags)
• Site Approval Required for all Filmstrips
• Cannot mimic any site experience, pages, designs, graphics, or logos.

Recommended Vendors: MediaMind and Pointroll

Example:

$smartcount$