Ad Opportunity: An ad unit that can expand upon user interaction either downward (728x90, 970x66, 970x90) or to the left (300x250, 160x600).

Placement: Approved to run in all sections and pages except NewsPulse, CNN Video, story pages with in-page video, and iReport.

Design Specs:

• Dimensions:
  • 728x90 px expands to 728x270 px max
  • 970x66 px or 970x90 px expand to 970x270 px max
  • 300x250 px or 336x280 px expand to 500x500 px max
  • 160x600 px expands to 400x600 px max
• Total File Size: 80k max
• Video Load Size: 2.5MB
• Format: Rich Media, Standard Flash, HTML5
• Frame Rate: 18 FPS max
• Expansion Functionality: All expansion must be user-initiated. Home page expandable banners must be click to expand and click to close. Other sections will allow rollover to expand pending site approval, however method of closing must be roll-off. SIG must be consulted for approval in advance for all requests to use rollover to expand creative. All banners must state their method of expansion.
• Close Button: Must be present and clearly defined at all times, the "close" button MUST include the word "CLOSE" in visible bold letters and should include a large BOLD X, also aligned with the right rail.

Video:

• Video Permitted: Yes. Must be host-initiated
• Video Delivery: All videos must be progressive load. Video cannot be streaming.
• Video Duration: 15 seconds max when auto initiated
• Video Controls: Must contain toggles for Play/Pause and Audio On/Off
• Audio: Audio must be user initiated

Additional Notes:

• Third-party Tags Accepted: Yes
• Third-party Tracking Accepted: Yes (Impressions, Clicks, Research Tags)
• Site Approval Required for all Expandable Banners
• Cannot mimic any site experience, pages, designs, graphics, or logos
• All Expandable Banners must be third-party served