Rich Media Opportunities on Tablet Apps

Filmstrip Ad

FILE FORMATS: GIF, JPG, PNG, HTML5				RICH MEDIA FILE SIZE
Dimensions	Ad Product	Max Initial File	Rich Media	Expanded Dimensions	Max Initial File	Max Polite File	Total File Size (initial + polite)
iPad App
240x400	Section Front Ad < Filmstrip Ad	40k	Yes	-	60k	150k	210k
300x250	In Article < Filmstrip Ad	40k	Yes	-	60k	150k	210k

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Full Page Overlay Ad

FILE FORMATS: GIF, JPG, PNG, HTML5				RICH MEDIA FILE SIZE
Dimensions	Ad Product	Max Initial File	Rich Media	Expanded Dimensions	Max Initial File	Max Polite File	Total File Size (initial + polite)
iPad App
240x400	Section Front Ad < Full Page Overlay Ad	40k	Yes	768x768	60k	150k	210k
300x250	In Article < Full Page Overlay Ad	40k	Yes	768x768	60k	150k	210k

Placement: The opportunity has been approved to run across the entire tablet app on the following applications:

• iPad App

Functionality:
- Within the tablet app a user is presented with a display banner.
- Tapping on the ad will expand to full screen.
- The ad panel will have a clear "X" button that can be tapped by the user at any time to close the panel.
- When the ad is collapsed, a user can chose to re-expand by tapping on the display banner.

Frequency:
- The ad does not need to be frequency capped, since it is user initiated.

Requirements:
- A banner unit with "tap to expand" or similar call to action.
- An expansion panel with:

• Prominent close button.
• Suggested one or three calls-to-action / touch-points.
• Click through URLs for each call to action.

In-Banner Video Ad

FILE FORMATS: GIF, JPG, PNG, HTML5				RICH MEDIA FILE SIZE
Dimensions	Ad Product	Max Initial File	Rich Media	Expanded Dimensions	Max Initial File	Max Polite File	Total File Size (initial + polite)
iPad App
240x400	Section Front Ad < In-Banner Video Ad	40k	Yes	See note below*	60k	150k	210k
300x250	In Article < In-Banner Video Ad	40k	Yes	See note below*	60k	150k	210k
*NOTE: The ad can expand to a Full Page Overlay Ad, a Push Overlay Ad, or take the user directly into a full screen video.

Placement: Placement: The opportunity has been approved to run across the entire tablet app on the following applications:

• iPad App

Functionality:
- Within a 240x400 ad on the section front, or an article page that contains a 300x250, the In-Banner Video Ad will appear and the video will begin playing.
- The video will play for no longer than 15 seconds.
- Afterwards, the video can either stop on a call-to-action, or continue to play on loop.
- Audio is not permitted on the In-Banner Ad, only upon expansion.
- A user can chose to engage with the ad by tapping on the display banner to continue the ad experience, at which point the ad can expand to a Full Page Overlay Ad, a Push Overlay Ad, or take the user directly into a full screen video.

Frequency:
- The initial ad does not need to be frequency capped, and expansion will be user initiated.

Requirements:
- A banner unit with "tap to expand" or similar call to action wrapped around the video.
- Upon user initiation: Either a full length video that will play within the apps native video player or an expansion panel with:

• Prominent close button.
• One or two calls-to-action / touch-points.
• Click through URLs for each call to action.

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Push Overlay Ad

FILE FORMATS: GIF, JPG, PNG, HTML5				RICH MEDIA FILE SIZE
Dimensions	Ad Product	Max Initial File	Rich Media	Expanded Dimensions	Max Initial File	Max Polite File	Total File Size (initial + polite)
iPad App
240x400	Section Front Ad < Push Overlay Ad	40k	Yes	600x600	60k	150k	210k
300x250	In Article < Push Overlay Ad	40k	Yes	600x600	60k	150k	210k

Placement: The opportunity would be reserved for Home Page, Section Fronts and Full Mobile App takeovers.  It can also be included as part of a sponsorship.  Only the user initiated overlay would appear within article pages.  It can run on the following applications:

• iPad App

Functionality:
- Upon entering the tablet app for the first time, the ad unit will auto-expand to a standard size expansion panel.
- The ad panel will have a clear "X" button that can be tapped by the user at any time to close the panel.
- After 5 seconds, the ad would time out and collapse into a corresponding display banner on that page.
- When the ad is collapsed, a user can chose to re-expand by tapping on the display banner.

Frequency:
- The auto-expanded ad unit will be frequency capped based on the campaign.  After a user reaches their cap, they will get a user-initiated version of the expandable ad.

Requirements:
- An expansion panel with:

• Prominent close button.
• One or two calls-to-action / touch-points.
• Click through URLs for each call to action.

- A banner unit with "tap to expand" or similar call to action.

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Please direct any mobile questions or specifications inquiries to Tiago Barros at SIG-Digital@turner.com.

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