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Rich Media Opportunities on Mobile Web

CNN Mobile offers a wide variety of compelling rich media opportunities to help you achieve your advertising objectives and strengthen brand awareness. Opportunities include:
  • Full Page Overlay Ad
  • Push Overlay Ad

All rich media ads are served through FreeWheel, and go through a round of QA testing to ensure they work properly.  This may require some additional functionality updates to the creative.  Only rich media ads units created by approved third party vendors can run on CNN Mobile.  For a complete list please, visit the Mobile Approved Third-Party Vendors section under Mobile Guidelines or click here.

Full Page Overlay Ad

Overview: The ad unit will run on mobile web and expand to full screen upon user initiation.
FILE FORMATS: GIF, JPG, PNG, HTML5 RICH MEDIA FILE SIZE
Dimensions Ad Product Max Initial File Rich Media Expanded
Dimensions		 Max Initial File Max Polite File Total File Size
(initial + polite)
Mobile Web
320x50 Inline Banner < Full Page Overlay Ad 20k Yes 320x416 40k 100k 140k
 
Placement: The opportunity can run across the entire mobile web site.

Functionality:
- Within the mobile site a user is presented with a display banner.
- Tapping on the ad will expand to full screen.
- The ad panel will have a clear “X” button that can be tapped by the user at any time to close the panel.
- When the ad is collapsed, a user can chose to re-expand by tapping on the display banner.

Frequency:
- The ad does not need to be frequency capped, since it is user initiated.

Requirements:
- A banner unit with “tap to expand” or similar call to action.
- An expansion panel with:

  • Prominent close button.
  • Suggested one to three calls-to-action / touch-points.
  • Click through URLs for each call to action.

Push Overlay Ad

Overview: The ad unit will run on mobile web. It will auto-expand upon page load, remain open for a set period of time, then auto collapse into the banner, unless the user interacts with the ad. The unit will be frequency capped to minimize the impact on the user.
FILE FORMATS: GIF, JPG, PNG, HTML5 RICH MEDIA FILE SIZE
Dimensions Ad Product Max Initial File Rich Media Expanded
Dimensions		 Max Initial File Max Polite File Total File Size
(initial + polite)
Mobile Web
320x50 Inline Banner < Push Overlay Ad 20k Yes 320x250 40k 100k 140k
 

Placement: The opportunity would be reserved for Home Page, Section Fronts and Full Mobile takeovers.  It can also be included as part of a sponsorship.  Only the user initiated overlay would appear within article pages.

Functionality:
- Upon entering the mobile web for the first time, the ad unit will auto-expand to a standard size expansion panel.
- The ad panel will have a clear “X” button that can be tapped by the user at any time to close the panel.
- After 5 seconds, the ad would time out and collapse into a corresponding display banner on that page.
- When the ad is collapsed, a user can chose to re-expand by tapping on the display banner.

Frequency:
- The auto-expanded ad unit will be frequency capped based on the campaign.  After a user reaches their cap, they will get a user-initiated version of the expandable ad.

Requirements:
- An expansion panel with:

  • Prominent close button.
  • One to two calls-to-action / touch-points.
  • Click through URLs for each call to action.

- A banner unit with “tap to expand” or similar call to action.

Please direct any mobile questions or specifications inquiries to Tiago Barros at SIG-Digital@turner.com.