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  • Audience Profile

Audience Profile

The CNN.com diverse audience consists of consumers who are influential, affluent and are business decision-makers; CNN.com also attracts more C-Level executives than most other sites.1,8&9

MarMarketers can also reach young and digital-savvy consumers by advertising on CNN.com.2&8
Audience Insights
Unique Users:
73 million average monthly unique users to the site3
Median Age:
422
Median HHI:
$71,0482
Household Income:
$150K+ (22% more likely than the average online user)2
Time Spent:
(average minutes per person, per month)
24.9 minutes3

1.8 billion

Monthly total minutes on the site. 3

20 million

Mobile unique users to the CNN Digital Network. 6 17.1 million total CNN Mobile app downloads. 10

Over 1 billion

Total video streams watched on CNN.com in 2011. 5

32 million

Unique users were registered on CNN.com's home page in a month. This is 106% more unique users to the home page than the nearest news competitor. 3

108 million

UTV, Web and Mobile unique users to the CNN Brand monthly, beating the Cable News Competition. 12

integration

The CNN Brand has the largest monthly integrated audience compared to all Cable networks. 18 million P2+ watched both the CNN television network and went to the CNN Digital Network online. 7

exclusive

Attracts exclusive audiences that do not visit other online news sites. At least 44% of CNN Network visitors did not visit a major news competitor in the last 30 days. 3

social

The CNN Facebook fan page and CNNÕs Twitter accounts are #1 among top news sites. 11 & 13
1 Source: Ipsos Media USBRS 2010/2011: The Media Survey of the United States' Business Elite 2 Source: Nielsen Online @Plan (Release 4 2011) 3 Source: comScore MediaMetrix, Home/Work Unified Panel P2+ (January-December 2011 average monthly); Note: Homepage data where applicable is comScore Media Builder 4 Source: Omniture SiteCatalyst (Global, January-December 2011 average monthly) 5 Source: Omniture SiteCatalyst (Domestic); Data is VOD and Live Video, January-December 2011 6 Source: Nielsen Mobile, January-December average monthly, Base: P13+ who are wireless data subscribers (Note: Mobile usage includes mobile web and apps) 7 Source: TV Viewing from Nielsen NPM, Online Usage from Nielsen Online NetView; TV/Internet Duplication from Nielsen NPM/NetView Data Fusion; Based on Jan.Õ11-Nov.Õ11 (avg. monthly) calendar months; TV viewing based on Live data 6A-6A, 1 min. qualifier, 75% unification; Online usage based on 6A-6A 8 Source: GGFK MRI Spring 2011 (Base is Online Usage in last 30 days) 9 Source: 2011 Mendelsohn Affluent Survey HOH HHI $100K+ (Base is Any Internet Usage) 10 Source: iTunes Connect and Android Market through 2/21/12; Total downloads includes iPhone (US & international), iPad, Android Phone & Android Tablet Apps 11 Source: Turner Research from Facebook FanPage API; Note: Total Fans and competitive ranking through 12/31/11; Fanpages include CNN, Fox News, NPR, The New York Times, Yahoo! News, The Huffington Post, The Wall Street Journal and MSNBC 12 Source: TV Viewing from Nielsen NPM, Online Usage from Nielsen Online NetView, Mobile usage from Nielsen Mobile; TV/Internet/Mobile Duplication from Nielsen NPM/NetView/Nielsen Mobile Data Fusion; Based on November Ô11 calendar month, net unduplicated unique users across 3 screens; TV viewing based on Live data 6A-6A, 1 min. qualifier, 75% unification 13 Source: Turner Research from Twitter API; Twitter accounts include CNN (includes CNN, CNNBRK and CNN Live), NPR (includes NPR, NPR News), MSNBC (includes MSNBC, MSNBC_Breaking), Fox (includes FoxNews, FoxHeadlines) and BreakingNews (owned by MSNBC but is not branded as MSNBC); Followers and competitive ranking through 12/31/11 14 Source: comScore MediaMetrix, Home/Work Unified Panel P2+ (October 2011)
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