Part of complete coverage on
Model trains and planes motor their way back home
By Anna Stewart, CNN
August 1, 2013 -- Updated 1751 GMT (0151 HKT)
STORY HIGHLIGHTS
- Part of Hornby's Airfix range, the iconic model plane kit, will soon be made in the UK
- Now the company can react to market demand much faster and the CEO can keep an eye on the quality
- In China private-sector wages rose 14% in 2012, up from a 12.3% increase in 2011
(CNN) -- UK company Hornby's model planes and trains have been made in low-cost emerging markets for decades. Now, piece by piece, production is being brought back home.
Hornby's iconic model plane kit, part of the company's Airfix range, will soon be made in the UK. The company will be making up to 1,000 of the kits a day.
"It's a very British brand with huge heritage.. once upon a time it was all manufactured here in the UK," says Roger Canham, Hornby chief executive. "Airfix actually went to India, but the marketplace is changing now."
Read more: How the skies tell Head if business will be sunny or gloomy
Hornby's reversal is the latest in the trend of "backshoring" that has seen British businesses such as Topshop, Symington's, Caldeira, and DFS, all repatriating some manufacturing from China in the face of rising labor costs overseas.
Canham says offshoring production has never been easy. "Some of the difficulties you have are going to a different time zone, talking to people who don't necessarily speak the same language, actually, or culturally, or even technically."
Watch more: Sorrell: Eurozone needs leaders
Those were challenges Canham was willing to face when the cost-saving was significant. But such benefits are no longer a given.
In China, private-sector wages rose 14% in 2012, compared to a 12.3% increase the previous year, according to China's National Bureau of Statistics. The ageing population has led to a shrinking labor force, likely to contribute to rising wages in years to come.
Read more: Telecoms boss: Croatia needs reforms
This isn't Hornby's first back-pedal on production in an emerging market. Earlier this year, it brought some of its Humbrol paint facility back from China following labour disputes and concerns about quality. Offshoring production also meant there was a lag time in meeting consumer demand.
"Just the physical shipping time will be about four weeks," Canham says. "So even if we found out today that this product was selling very strongly and we placed additional orders, that's four weeks of the market that we have potentially missed."
Now the company can react to market demand much faster and the chief executive can keep an eye on the quality of the production of the Airfix models, once more labeled "Made in Britain."
Part of complete coverage on
Marketplace Europe
September 26, 2013 -- Updated 1720 GMT (0120 HKT)
Isa Soares sits down with the CEO of Henkel Kasper Rorsted for his take on what Merkel's win means for German businesses.
September 28, 2013 -- Updated 1406 GMT (2206 HKT)
As Germany's switchover from nuclear power gathers pace, concerns are mounting over the cost to the country's already squeezed consumers.
September 20, 2013 -- Updated 1655 GMT (0055 HKT)
The financial crisis has driven a wedge through Europe, with two economies emerging and -- more dangerously -- a psychological split between the north and the south, European leaders have told CNN.
September 26, 2013 -- Updated 1224 GMT (2024 HKT)
German Chancellor Angela Merkel seems the antithesis of a modern-day politician. Nina dos Santos explains why this works.
September 9, 2013 -- Updated 1250 GMT (2050 HKT)
The use of chemical weapons in Syria is a "tragic mistake" but Italy will only participate in military action with the approval of the United Nations Security Council, according to the country's finance minister.
September 13, 2013 -- Updated 1018 GMT (1818 HKT)
What a difference a year makes. Last year, delegates at the Ambrosetti Forum in Italy had a lot to contend with. The air feels a little different now.
September 5, 2013 -- Updated 1708 GMT (0108 HKT)
While UK politicians seek to distance themselves from Europe's troubled continent, rail operators are doing their best to bridge the gap.
September 6, 2013 -- Updated 0927 GMT (1727 HKT)
Spain's small businesses are being warned they must "export or die" as the country remains mired in recession.
August 30, 2013 -- Updated 1040 GMT (1840 HKT)
As Europe inches toward its recovery from crisis, the boss of one of the region's biggest home retailers says there are "more positive" signs.
August 29, 2013 -- Updated 1640 GMT (0040 HKT)
Japanese Wagyu beef is considered to be one of the best meats in the world; tender and succulent. Its cuts can sell for more than £250.
August 23, 2013 -- Updated 1147 GMT (1947 HKT)
One of Holland's most prestigious pottery makers, the Royal Delft Group, is promoting its heritage to combat the rise of copycat producers.
August 15, 2013 -- Updated 1605 GMT (0005 HKT)
Antonio Baravalle, the CEO of Italy-based Lavazza, discusses plans to make the U.S. the company's second biggest market.
August 16, 2013 -- Updated 1017 GMT (1817 HKT)
From the outside, Italy's Credem Bank looks just like any other high security operation. But the gold in here is not made of money.
August 2, 2013 -- Updated 1601 GMT (0001 HKT)
Eurostar plans to launch a "state of the art" fleet of trains that can carry passengers to the Netherlands, Germany and Switzerland, says the CEO.
August 1, 2013 -- Updated 1751 GMT (0151 HKT)
UK company Hornby's model planes and trains have been made in low-cost emerging markets for decades. Now, piece by piece, production is being brought back home.
July 31, 2013 -- Updated 1211 GMT (2011 HKT)
How one man is making American-style pies to warm up struggling Spain.
July 18, 2013 -- Updated 1607 GMT (0007 HKT)
While the eyes of the corporate world remain fixed on the financial markets, the boss of sportswear giant Head just needs to look skywards to forecast if business will be sunny.
July 11, 2013 -- Updated 1543 GMT (2343 HKT)
Martin Sorrell on the Eurozone crisis and how he operates WPP, the world's leading marketing and communications group.
Today's five most popular stories