Apple files for 'iWatch' trademark
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By Andrew Cunningham, ArsTechnica
July 3, 2013 -- Updated 1100 GMT (1900 HKT) | Filed under: Mobile
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STORY HIGHLIGHTS
- Apple has filed for 'iWatch' trademark in Japan
- Company is believed to be working on an iOS-run smart watch
- Google, Samsung, Sony and others also appear in the market
(CNN) -- It's been a while since we've heard anything concrete on Apple's rumored "iWatch" device, but Bloomberg now reports that Apple has filed on June 3 to trademark that name in Japan.
This doesn't necessarily mean anything -- companies file for protective trademarks all the time -- but it's one more indication that Apple is dabbling in wearable computing.
iWatch rumors have been flying for most of the year, but we still don't have a clear idea of what the gadget might look like (or what it would do) if it ever comes to market.

Samsung may be the latest company to leap into the emerging field of "smart," or Web-connected wristwatches. The company is planning to announce a new smartphone device that's worn on the wrist in September, according to a Bloomberg news report. No word on whether it might come in multiple colors, like the Samsung Galaxy Note phone.
Most current smartwatches rely on smartphone pairing over Bluetooth to get data and notifications. A long-rumored 'iWatch' from Apple could take the same approach as these rivals, or put more computing power directly into the device.
Apple's sixth-generation iPod nano was a small, square touchscreen (it has since been replaced by the rectangular seventh-generation nano). Many fans immediately saw the potential to turn the iPod into a watch face, and companies such as Lunatik make kits that included mounts and slick straps.
The $150 Pebble waterproof watch has a black-and-white, e-paper screen, which can be customized with specially designed watch faces. It connects to iOS and Android smartphones over Bluetooth and vibrates to notify the wearer of incoming calls, e-mail, texts and other alerts. There are also downloadable music and sports apps.
The Italian-made aluminum I'm Watch is one of the pricier smartwatch options at $399. It comes in seven colors and runs the Droid 2 operating system. It connects to Android smartphones using Bluetooth to get texts and e-mails, check social networks, make calls and see calendar events.
Another full color touchscreen device, the $130 Sony SmartWatch, also only syncs with Android devices. When paired with a phone over Bluetooth, it can receive notifications for e-mail, texts, social networks and calendars.
The MetaWatch has a retro-looking, black-and-white screen, but it can connect to the iPhone 4s and iPhone 5, in addition to Android devices. It's also a water-resistant sports watch that tracks pace and distance. The watch starts at $179 and is available with various colored bands or in black or white leather.
The $269 Motoactv smart watch is marketed as a fitness tracker. It acts as a heart-rate monitor and pedometer, has GPS and an MP3 player. There are also a number of nonwrist mount options, including a handlebar strap, arm band and chest strap.
Here come the smartwatches
Apple's rumored 'iWatch'
iPod nano watches
Pebble
I'm Watch
Sony SmartWatch
MetaWatch
Motorola Motoactv
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One report said that the watch would run a version of iOS but suggested that battery life issues could be holding it back. The watch might also include a pedometer and other sensors to help it compete with fitness gadgets like Nike's FuelBand and the Fitbit.
Apple CEO Tim Cook has previously said that "amazing new hardware" would be coming out this fall and throughout 2014, but whether he meant new product categories like an iWatch or simply refreshes of Apple's existing products (like the new Mac Pro) is anyone's guess.
Either way, there's no need to worry if the iWatch doesn't pan out -- you can always rely on the Pebble watch or the rumored devices from Samsung, Google, or Microsoft to cover your unsightly naked wrists.
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